Why Morocco Is the Best Tourist Destination in Africa
I know what you’re thinking – locations like Kenya’s safaris, Egypt’s pyramids and South Africa’s wine regions are great contenders, so “best in Africa” is a pretty bold statement. But bear with me, because I’m convinced after all I experienced in Morocco, best African adventure possible affords you literally everything in one impressive journey.
You wake up in your stunning riad in Marrakech, spend the morning bargaining for carpets in ancient souks, cave to lunch that is the best tagine in the world, then after a few hours drive, sleep under a billion stars in the Sahara Desert. The following day, you can take in a blue mountain town or the surf on the Atlantic coast all while being greeted by some of the friendliest people you’ll meet, food that may ruin you for anywhere else you travel to, and spend a fraction of the cost when compared to Europe.
That’s Morocco for you – a country that somehow manages to be exotic and accessible, ancient and modern, adventurous and relaxing, all at the same time. It’s like Africa’s greatest hits album, but better because it’s all real and you can experience it yourself.
Introduction to Morocco’s Unique Allure
Morocco sits right at the crossroads of Africa and Europe, which basically means it’s gotten the best influences from everywhere. We’re talking about a country where you can see the Atlas Mountains and the Sahara Desert in the same day, where mint tea culture meets French café vibes, and where 1,000-year-old medinas exist alongside modern cities.
The history here is absolutely wild – we’re talking Berber kingdoms, Roman settlements, Islamic conquests, and French colonial periods, all layered on top of each other like some incredible historical lasagna. This mix has created a culture that’s unlike anywhere else on earth.
And here’s the kicker – Morocco is incredibly accessible for tourists. You don’t need special visas, the infrastructure is solid, and you can get by with French or English in most places. It’s like getting all the adventure of Africa without the logistical nightmares.
1. Rich Cultural Heritage
Ancient Cities and Medinas
The medinas in Morocco will blow your mind. These aren’t just old towns – they’re living, breathing cities where families have been living and working for literally a thousand years.
Fes has the oldest university in the world (seriously, 859 AD) and a medina that’s basically a medieval maze. Getting lost here isn’t just expected, it’s part of the fun. The leather tanneries still use techniques from the Middle Ages, and watching the craftsmen work is mesmerizing.
Marrakech is where the magic really happens. Jemaa el-Fnaa square transforms every night into this incredible circus of food stalls, musicians, storytellers, and snake charmers (though they’re becoming less common). It’s chaotic and overwhelming and absolutely magical.
Chefchaouen is the blue city tucked into the Rif Mountains, and it’s probably the most photogenic place on earth. Every building is painted different shades of blue, and the whole town looks like it fell out of a fairy tale.
Festivals and Traditions
Moroccan festivals are next-level incredible. The Festival of World Sacred Music in Fes brings together musicians from all over the world. Ramadan in Morocco is actually a beautiful time to visit if you’re respectful – the evening iftar meals bring communities together in amazing ways.
The traditional music here will get stuck in your head in the best way. Gnawa music has these hypnotic rhythms that go back centuries, and hearing it live is a spiritual experience.
2. Breathtaking Landscapes
Adventure in the Atlas Mountains
The Atlas Mountains are like Morocco’s best-kept secret. You can go from desert heat to snow-capped peaks in a couple hours of driving. Oukaimeden actually has skiing in winter (I know, right?), and the hiking in places like the Toubkal National Park is world-class.
The traditional Berber villages up here are incredible – stone houses clinging to mountainsides, terraced gardens, and hospitality that’ll make you want to stay forever.
Sahara Desert Experiences
Okay, let’s talk about the Sahara, because this alone makes Morocco worth visiting. Merzouga and Zagora are your main gateways to the desert, and both offer experiences that’ll change your perspective on everything.
The camel trekking is touristy, sure, but it’s touristy for good reason. Watching the sunset from the back of a camel while massive sand dunes stretch out in every direction is pure magic. And the luxury desert camps? They’re not just glamping – we’re talking about full beds, gourmet meals, and traditional Berber music around campfires under more stars than you knew existed.
Plus, Morocco has both Atlantic and Mediterranean coastlines, so if you need a beach break from all the cultural immersion, you’ve got options. Essaouira is this laid-back coastal town with great surfing and incredible seafood.
3. Exquisite Moroccan Cuisine
I’m just gonna say it – Moroccan food is the best cuisine in Africa, and it gives French and Italian food a serious run for their money. The flavors here are complex and incredible, using spice combinations that somehow work perfectly together.
Tagine isn’t just a dish, it’s a whole cooking method. That cone-shaped clay pot creates this incredible steam cooking that makes everything incredibly tender and flavorful. Chicken with preserved lemons, lamb with prunes, vegetarian versions with all kinds of vegetables – they’re all amazing.
Couscous in Morocco isn’t the stuff you buy in boxes at home. Real Moroccan couscous is fluffy and light, usually served on Fridays with slow-cooked vegetables and meat.
The street food culture is incredible. Fresh orange juice vendors on every corner, msemen (flaky pancakes) for breakfast, and late-night food stalls that serve everything from grilled sardines to sheep’s head (if you’re feeling adventurous).
Spice Markets & Culinary Tours
The spice souks are like stepping into Aladdin’s cave. Pyramids of colorful spices, nuts, dates, and herbs that smell absolutely incredible. And the vendors know everything about their products – which spices go together, how to use them, what they’re good for.
Taking a cooking class in Morocco is mandatory. Learning to make proper tagine or couscous from a local family is one of those travel experiences you’ll remember forever.
4. Architecture and Design
Moroccan architecture is absolutely stunning. We’re talking about intricate geometric patterns, beautiful tilework (called zellij), carved cedar wood, and courtyards that make you feel like you’re in a palace.
Riads are traditional Moroccan houses built around central courtyards, and staying in one is like living in a work of art. Many have been converted into boutique hotels, so you can experience this incredible architecture firsthand.
Iconic Landmarks
The Hassan II Mosque in Casablanca is one of the largest mosques in the world, and it’s absolutely breathtaking. The minaret is 210 meters tall, and the whole complex can hold 105,000 worshippers.
Bahia Palace in Marrakech showcases the best of Moroccan craftsmanship – painted ceilings, intricate tilework, and peaceful gardens that make you understand why royalty lived like this.
5. Vibrant Souks and Shopping
The souks in Morocco are shopping like nowhere else on earth. These aren’t malls – they’re ancient markets where artisans have been working for generations, using techniques passed down through families.
You’ll find incredible handwoven carpets (each one tells a story), beautiful pottery (especially from Safi and Fes), leather goods made in those famous tanneries, and jewelry that’s been crafted using traditional methods.
The bargaining culture takes some getting used to, but it’s actually pretty fun once you relax into it. Start at about 1/3 of their first price, be willing to walk away, and don’t be afraid to have some tea while you negotiate.
6. Warm Hospitality and Safety
Moroccan hospitality is legendary, and it’s not just a tourist thing – it’s deeply embedded in the culture. Mint tea isn’t just a drink, it’s a social ritual. You’ll be invited for tea more times than you can count, and saying yes is always the right choice.
Morocco is actually one of the safest countries in Africa for tourists. The tourism infrastructure is well-developed, and the government takes tourist safety seriously. Obviously, use common sense like anywhere else, but you don’t need to worry about the kind of safety issues you might in other parts of Africa.
7. Affordable Luxury
Here’s one of Morocco’s best secrets – you can live like absolute royalty without breaking the bank. We’re talking about staying in gorgeous riads with rooftop terraces and intricate tilework for the price of a basic hotel room in Europe.
Hammams (traditional baths) are incredibly relaxing and cost a fraction of what you’d pay for a spa day elsewhere. Getting a traditional massage and scrub down at a local hammam is a must-do experience.
Even the food is incredibly affordable. You can eat amazing meals for $5-10, and even fine dining restaurants are way cheaper than what you’d pay in Europe or North America.
8. Year-Round Travel Opportunities
Morocco’s got this incredible geographic diversity that means there’s always somewhere perfect to visit, no matter when you go:
| Season | Best Regions | Weather | Activities |
|---|---|---|---|
| Spring (March-May) | Everywhere! | Perfect temps | Desert, mountains, cities |
| Summer (June-August) | Coast & Mountains | Hot but manageable | Beach time, mountain hiking |
| Fall (September-November) | Desert & South | Cooling down | Sahara adventures |
| Winter (December-February) | Desert & South | Mild and sunny | Desert camps, southern cities |
The coastal areas are great in summer when the interior gets hot. The desert is perfect in winter when everywhere else might be chilly. The mountains are gorgeous in spring and fall.
9. Sustainable and Eco-Tourism
Morocco is really stepping up its sustainable tourism game. There are community-based tourism projects in the Atlas Mountains where your stay directly supports local Berber families.
Desert conservation efforts are helping protect the fragile Sahara ecosystem while still allowing tourists to experience it responsibly. Many desert camps are now using solar power and implementing waste reduction programs.
Argan oil cooperatives run by women in the south are creating economic opportunities while preserving traditional knowledge and protecting argan forests.
Why Morocco Beats Other African Destinations
Look, I love Kenya’s safaris and Egypt’s history, but Morocco gives you variety that’s just unmatched. Where else can you experience desert adventures, mountain hiking, beach relaxation, incredible cuisine, rich history, and vibrant culture all in one trip?
Plus, the accessibility factor is huge. You don’t need special vaccinations, complicated visas, or expensive internal flights. Morocco’s got good roads, decent infrastructure, and you can get around easily whether you rent a car or use public transport.
The cultural immersion is also incredible. In Morocco, you’re not just observing culture from a distance – you’re participating in it. You’re having tea with families, learning to cook traditional dishes, sleeping in traditional riads, and experiencing daily life in a way that feels authentic.
Frequently Asked Questions
Is Morocco safe for solo travelers?
A: Yes, especially for solo female travelers. Morocco has a well-developed tourist infrastructure and is generally very safe. Just use common sense, dress modestly, and be aware of your surroundings like you would anywhere.
What’s the best time to visit Morocco?
Spring (March-May) and fall (September-November) are ideal for most regions. Summer is great for the coast and mountains, winter is perfect for the desert and southern regions.
Do I need a visa to visit Morocco?
Most visitors from the US, EU, Canada, and many other countries get a free 90-day stamp on arrival. Always check current requirements before traveling.
What should I pack for Morocco?
Pack modestly – long pants, shirts that cover shoulders, comfortable walking shoes, and layers for temperature changes. Don’t forget sunscreen and a hat!
How much should I budget for Morocco?
Budget travelers can get by on $30-50/day, mid-range travelers should budget $75-100/day, and luxury travelers can expect to spend $150+/day.
Is the food safe to eat in Morocco?
Generally yes, but use common sense. Eat where locals eat, make sure food is cooked fresh, and maybe avoid raw vegetables for the first few days while your stomach adjusts.
Morocco Is Calling
After everything I’ve told you, how could Morocco NOT be the best tourist destination in Africa? This country offers an incredible mix of adventure, culture, cuisine, and hospitality that you just can’t find anywhere else on the continent.
Whether you’re drawn by the call to prayer echoing over ancient medinas, the promise of sleeping under Sahara stars, the incredible flavors of authentic tagines, or just the chance to experience a culture that’s completely different from your own, Morocco delivers in ways that’ll exceed your wildest expectations.
Stop scrolling through other people’s Morocco photos on Instagram and start planning your own adventure. This country will change the way you think about travel, hospitality, food, and what it means to truly experience a different culture.
Morocco isn’t just the best tourist destination in Africa – it might just be one of the best destinations in the world. And honestly, there’s only one way to find out if I’m right.
Ready to experience Morocco’s magic? Start planning your North African adventure today – the souks, deserts, and mint tea are waiting!
